Early in 2006, users of mobile telephones will witness the dawn of the age of "ultimate rich contents." Terrestrial digital broadcasters will launch one-segment broadcasting, sending television images to cellular phones and other mobile devices. The visual contents normally enjoyed on TV sets will be conveniently viewable on a communication device in the palm of a hand. Moreover, a linkage will form between the telephone infrastructure and interactive features of mobile phone contents, leading to the long-sought fusion between communications and broadcasting.
Renesas Electronics's SH-Mobile application processor family promotes the creation and widespread adoption of new contents for mobile products. Over 200 mobile phone models have adopted these devices, making them the de facto standard. The extremely high performance levels required by multimedia contents and persistent mandates for lower power consumption and cost drive the technology roadmap for this product line.
To accelerate worldwide availability of advanced wireless services, Renesas offers overseas carriers quick response and actively supports mobile-phone manufacturers' development efforts. Our SH-Mobile's technological strength and extensive product and service offerings, plus the many solutions from our partner network of 180 corporations, are powerful enablers of ubiquitous networking.
This Special Feature examines the current status, future outlook, and effects of one-segment broadcasting. It also highlights our strategy for SH-Mobile application processor technology in the new era of worldwide mobile telephones.